{"id":2233,"date":"2023-07-11T11:55:24","date_gmt":"2023-07-11T11:55:24","guid":{"rendered":"https:\/\/afgholding-sa.com\/?p=2233"},"modified":"2023-07-11T12:52:43","modified_gmt":"2023-07-11T12:52:43","slug":"recap-seminaire-marketing-engage-2023","status":"publish","type":"post","link":"https:\/\/afgholding-sa.com\/en\/recap-seminaire-marketing-engage-2023\/","title":{"rendered":"RECAP\u2019 S\u00e9minaire Marketing ENGAGE 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2233\" class=\"elementor elementor-2233\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786828a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786828a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3d1a29\" data-id=\"d3d1a29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c1f768 elementor-widget elementor-widget-text-editor\" data-id=\"41c1f768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le s\u00e9minaire marketing \u00ab Engage \u00bb, organis\u00e9 par la Direction Marketing, Communication et Exp\u00e9rience Client de AFG Holding, s&rsquo;est tenu du 3 au 8 juillet \u00e0 Abidjan au sein de l&rsquo;h\u00f4tel Azalai. Cet \u00e9v\u00e9nement d&rsquo;envergure a rassembl\u00e9 toutes les \u00e9quipes des filiales bancaires et assurantielles du groupe en charge du Marketing, de la communication et de l\u2019Exp\u00e9rience Client. Il avait pour enjeu majeur de construire la Communaut\u00e9 Marketing du groupe AFG et comme objectif cl\u00e9s, de renforcer les capacit\u00e9s m\u00e9tiers des \u00e9quipes tout en favorisant l\u2019esprit de collaboration et surtout de parler du sujet relatif au Rebranding de la marque AFG.<br \/>Au cours de ce s\u00e9minaire, diverses formations importantes ont \u00e9t\u00e9 dispens\u00e9es par des coachs avertis pour approfondir les connaissances des participants et leur permettre d&rsquo;anticiper les d\u00e9fis futurs. Les sujets abord\u00e9s lors de ces formations comprenaient les Fondamentaux du Marketing, la Construction de marque, la Gestion de crise, Le leadership et l\u2019Exp\u00e9rience client.<br \/>\u00ab Engage \u00bb a \u00e9t\u00e9 \u00e9galement l\u2019occasion pour certains Directeurs de la Holding de passer des messages forts afin de sensibiliser les \u00e9quipes sur des sujets relatifs \u00e0 la conduite du NAP, aux Risques, \u00e0 la Conformit\u00e9 et au Plan de transformation Wenovate.<br \/>Ce s\u00e9minaire Marketing, tr\u00e8s enrichissant pour les participants s\u2019est termin\u00e9 par un Team Building puis un D\u00eener le samedi 08 juillet dernier \u00e0 la villa Alfira. Ce qui a permis d\u2019allier l\u2019utile \u00e0 l\u2019agr\u00e9able.<\/p><p>En avant pour la 2\u00e8me Edition Engage 2024 !<\/p><p>Retour en images&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4852be3 e-grid e-con-boxed e-con e-parent\" data-id=\"4852be3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a19911 elementor-widget elementor-widget-image\" data-id=\"0a19911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DG-889x667.png\" class=\"attachment-large size-large wp-image-2267\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DG-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DG-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DG-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DG.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mot de Bienvenue du M. Sionl\u00e9 DG AFG Holding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c96ce elementor-widget elementor-widget-image\" data-id=\"e8c96ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DMC-889x667.png\" class=\"attachment-large size-large wp-image-2268\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DMC-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DMC-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DMC-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/DMC.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Intervention de M. Yannick TIENCHEU DMC du Groupe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95632f elementor-widget elementor-widget-image\" data-id=\"c95632f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/RM.png\" class=\"attachment-full size-full wp-image-2269\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/RM.png 1024w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/RM-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/RM-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/RM-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Intervention de M. Jules KOUAME Responsable Marketing du Groupe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ea1c7 elementor-widget elementor-widget-image\" data-id=\"31ea1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/CADA-889x667.png\" class=\"attachment-large size-large wp-image-2270\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/CADA-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/CADA-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/CADA-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/CADA.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Intervention de Mme. Djenzou CADA, Directrice Conformit\u00e9 Groupe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3745787 elementor-widget elementor-widget-image\" data-id=\"3745787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.25-889x667.png\" class=\"attachment-large size-large wp-image-2241\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.25-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.25-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.25-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.25.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Formation sur la construction de la Marque avec M. Patrick EPEE<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afcbe6 elementor-widget elementor-widget-image\" data-id=\"5afcbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.30-889x667.png\" class=\"attachment-large size-large wp-image-2240\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.30-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.30-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.30-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-15.24.30.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Formation sur la gestion des crises avec M. Jean-Luc GNAKOURI<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7c5e0 elementor-widget elementor-widget-image\" data-id=\"7d7c5e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-07-at-10.56.39-889x667.png\" class=\"attachment-large size-large wp-image-2239\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-07-at-10.56.39-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-07-at-10.56.39-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-07-at-10.56.39-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-07-at-10.56.39.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Visite des DMC Filiales au Si\u00e8ge de la Holding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b165d elementor-widget elementor-widget-image\" data-id=\"b1b165d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"667\" src=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-09.15.38-889x667.png\" class=\"attachment-large size-large wp-image-2242\" alt=\"\" srcset=\"https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-09.15.38-889x667.png 889w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-09.15.38-623x467.png 623w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-09.15.38-768x576.png 768w, https:\/\/afgholding-sa.com\/wp-content\/uploads\/2023\/07\/WhatsApp-Image-2023-07-06-at-09.15.38.png 1024w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Intervention de Mme. Marie-Suzanne FOTTO du d\u00e9partement Organisation de Groupe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le s\u00e9minaire marketing \u00ab Engage \u00bb, organis\u00e9 par la Direction Marketing, Communication et Exp\u00e9rience Client de AFG Holding, s&rsquo;est tenu du 3 au 8 juillet \u00e0 Abidjan au sein de l&rsquo;h\u00f4tel Azalai. Cet \u00e9v\u00e9nement d&rsquo;envergure a rassembl\u00e9 toutes les \u00e9quipes des filiales bancaires et assurantielles du groupe en charge du Marketing, de la communication et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RECAP\u2019 S\u00e9minaire Marketing ENGAGE 2023 - AFG Holding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afgholding-sa.com\/en\/recap-seminaire-marketing-engage-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:fr]RECAP\u2019 S\u00e9minaire Marketing ENGAGE 2023[:] - AFG Holding\" \/>\n<meta property=\"og:description\" content=\"Le s\u00e9minaire marketing \u00ab Engage \u00bb, organis\u00e9 par la Direction Marketing, Communication et Exp\u00e9rience Client de AFG Holding, s&rsquo;est tenu du 3 au 8 juillet \u00e0 Abidjan au sein de l&rsquo;h\u00f4tel Azalai. 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