Mme. Leilah Tirera YATASSAYE
Director of Marketing, Communication & Customer Experience
Presentation
Ms. YATASSAYE has held various positions across multiple sectors, including agribusiness, media, and banking, before joining AFG Bank CI in March 2024 as Director of Marketing and Communication.
With extensive experience in institutional and brand marketing and communication, she will make a significant contribution to the implementation of key projects, including building the AFG Bank and Insurance brand, leading the rebranding efforts, and driving our Wenovate strategy, which will distinguish us across different markets.
Her project management expertise and knowledge of several African markets will be valuable assets in tackling upcoming challenges, particularly in driving change within our subsidiaries.
